Building on the concept of the trade fair appearance planned for Automechanika 2020, MIPA recently presented a virtual trade fair stand for two weeks. At Mipa Expo customers, partners, suppliers and interested parties could inform themselves about all product innovations in the areas of car refinishing, MP Non-Paints, industrial and commercial vehicle paints.
Trade shows play an essential role at MIPA and are often the highlight of a year's sales and marketing activities. In addition to the opportunity to present new products and solutions in a suitable setting, trade fairs are also important for direct exchange with customers all over the world.
As all planned Mipa trade fair appearances have either been cancelled or postponed this year, MIPA has decided to build a digital trade fair stand as a replacement. Thus, with Mipa Expo a platform for virtual communication with customers could be created, even though a personal meeting unfortunately is not possible this year.
Mipa Expo visitors were able to catch up on the latest developments, watch application videos and download information material. One of the highlights of Mipa Expo was the presentation of the new transparent Mipa WBC binders, with which effects and quality variants, such as leather coatings or crackle finishes, can be developed and adjusted to the exact colour shade by adding Mipa WBC base tinters.
After two weeks of Mipa Expo, thanks to the very positive feedback from visitors and customers, a successful conclusion can be drawn. Especially in regards to our numerous international customers Mipa Expo made it possible for us to stay in touch despite the current travel restrictions.
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Due to the very positive feedback on Mipa Expo, the first virtual exhibition of MIPA SE, the product innovations presented there will continue to be available online.
Building on the concept of the trade fair appearance planned for Automechanika 2020, MIPA recently presented a virtual trade fair stand for two weeks.
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Mipa News
MIPA founds Mipa Coatings Pty Australia
24.11.2020
Caused by the insolvency of our long-standing trading partner in Australia, MIPA SE founded Mipa Coatings Pty Australia as a fully owned Australian subsidiary.
Landshuter Lackfabrik merges with MIPA SE
20.11.2020
In December 2018 the business of the insolvent Landshuter Lackfabrik was taken over by MIPA SE and continued to operate as an independent company under the name Landshuter Lackfabrik GmbH.
Mipa product news online
18.11.2020
Due to the very positive feedback on Mipa Expo, the first virtual exhibition of MIPA SE, the product innovations presented there will continue to be available online.
Building on the concept of the trade fair appearance planned for Automechanika 2020, MIPA recently presented a virtual trade fair stand for two weeks.
Mipa Expo now online
12.10.2020
Due to the numerous cancelled trade fairs this year, we have moved the Mipa booth designed for the Automechanika 2020 from Frankfurt to the Cloud and are now looking forward to the Mipa Expo 2020!
Re-establishment in Italy
14.08.2020
The Mipa Group is expanding in Italy: After years of successful cooperation, MIPA SE was able to take over the business of the Mipa importer GM Color as of 1st January 2020.